About Designbase
Beautiful websites that don't convert are just expensive art.
Most agencies hand you a Figma file and call it done. We start with strategy, build for conversion, and measure success by what happens after launch.
Why we exist
Built by someone who was once the client.
Before Designbase, Felix was Head of Marketing at a chocolate startup. They needed a new online shop. Every agency they approached wanted more money than made sense – and some line items were hard to justify. So he built it himself. What started as a practical solution turned into a career.
First the shop, then projects for friends, then a full pivot. Designbase was founded in 2017 on one belief: a well-built website should not require an enterprise budget. And the agency building it should understand what it costs to run a marketing team – because they've been there.
The Team
Small enough to care. Capable enough to deliver.
Strategic direction across design, brand, and creative execution. Active on Full Stack retainers and senior reviews on all tiers.
Felix Brodbeck
Founder
Your day-to-day point of contact. Runs sprints, plans roadmap, handles 1st-level Webflow execution. Single source of truth across your account.
Johannes
Project Lead
Visual design across all touchpoints: Components, landing pages, lead magnets, case studies. Translates strategy into design that converts.
Tobi
UI Designer
Handles complex Webflow builds, custom Components, advanced interactions, and integrations. Escalation lead when standard execution isn't enough.
Jasmin
Webflow Development
We run a maximum of three projects in parallel – always in different phases. That means your project gets real attention, not a timeslot. When you work with Designbase, you talk directly to the people building your site. No account managers, no briefing chains, no lost context.
How we work
Four principles that shape every project.
Strategy before structure. Structure before copy. Copy before design. See the full process →
01
We never build before the architecture is decided.
Every project starts with ICP analysis, sitemap decisions, and conversion logic per page. By the time design begins, there are no open structural questions. This is the phase most agencies skip – and the reason most sites underperform.
02
Wireframes are strategic deliverables.
No Lorem Ipsum. Every wireframe includes first-draft copy. Section structure, headlines, and CTA logic are all defined before a designer opens Figma.
03
We build for the team that inherits the site.
Every component is built so a marketing team can update it independently. No developer dependency. No mystery classes. We measure success by how little you need us after launch – unless you want to keep growing.
04
Human-led, AI-backed – not the other way around.
We use AI to move faster on execution. Strategy, decisions, and quality control stay with us. We never ship something we haven't reviewed and stand behind.
By the numbers
One focus since 2017
Founded
2017
GmbH incorporated, Munich
B2B SaaS projects
50+
Designed, built and delivered with precision, every time
Client retention
95%
Clients who come back or stay
Reach
Content people actually come back for.
We've shared what we know about Webflow publicly – tutorials, breakdowns, and more.
On Webflow since
2019
Before most agencies knew what it was
FAQs
Yes - and for B2B SaaS marketing teams specifically, it’s one of the strongest choices available. Webflow gives your team full control over meta titles, descriptions, canonical URLs, schema markup, and redirects without relying on plugins or a developer. Pages are built on clean semantic HTML and served via a global CDN, which means fast load times and strong Core Web Vitals out of the box. For a marketing team that needs to move fast on campaign pages and content - without filing dev tickets - Webflow removes the technical friction that slows most teams down.
For teams at Series A and beyond, Webflow consistently outperforms WordPress on the metrics that matter most: marketing autonomy, page speed, and CMS reliability. WordPress requires ongoing plugin maintenance, developer involvement for layout changes, and constant security management. Webflow removes all of that. Your marketing team can build and publish landing pages independently, run CRO experiments, and update messaging without touching the dev team’s backlog. If your goal is pipeline generation, not just content publishing, Webflow gives you a faster, leaner setup.
Timeline depends on scope - here’s how our two main engagements run. A Webflow Build - where your team supplies a finished Figma design - usually takes 4 to 6 weeks and lands between €8K and €18K. If you need the full package - messaging strategy, ICP-aligned copy framework, UI design, and Webflow development - our Strategy-First Relaunch typically runs 8 to 12 weeks at €25K to €45K. All engagements start with a 30-minute discovery call where we assess your current setup, define scope, and give you a realistic timeline before anything is signed.
Yes, that is the non-negotiable outcome of every project we deliver. We build on a modular CMS architecture - following the Lumos framework and Component-first approach - so your team can create new landing pages, update content, and run campaigns without writing code or waiting on engineering. We include a full onboarding session and video documentation at handoff, and we structure the CMS around how a marketing team actually works: campaign pages, ABM variants, and product updates should be live in hours, not sprints. If a site we build creates a developer dependency, we haven’t done our job.
Our team specializes exclusively in building, optimizing, and scaling websites on the Webflow platform. The difference versus a general web agency is significant: deep platform expertise means cleaner CMS architecture, better performance, and a site your marketing team can actually own after handoff - not a rigid black box built by someone who learned Webflow last month. But at Designbase, we go further than pure development. We work as a Webflow GTM partner for B2B SaaS - connecting your website to your outbound sequences, ABM campaigns, and marketing stack so the site actively contributes to pipeline, not just brand awareness.
Let's Talk
Sounds like the kind of team you want building your site?
30 minutes. We look at your current site, understand your goals, and tell you honestly what we'd do differently.
