How we work
We don't start with design. We start with thinking.
Most agencies jump to pixels. We start with your ICP, your competitors, and the moments that convert.
Phase 01 — Discovery & Strategy
Before a single pixel, we map every decision that matters.
We start by understanding your ICP, your competitive landscape, and the exact moments your buyers make decisions. This phase produces the strategic foundation every other phase builds on.
We challenge and refine your existing structure around user journeys, not internal logic.
Clickable wireframes for every key page, built fast with AI tooling so you can react to structure before we touch design.
Different ICP segments get different paths. Every CTA is deliberate, not default.
Where you sit in the market, what to avoid copying, where to zig.
Why this matters
Most agencies skip strategy and go straight to design. You end up with a beautiful site that converts for nobody. This phase costs you two weeks. It saves you six months of iteration after launch.
Phase 02 — Design
Design that's positioned, not just polished.
We brief ourselves on your ICP before opening Figma. Every design decision – typography, color, density, whitespace – is made in the context of who's reading it and what they need to feel to convert.
Two distinct directions: Nav, Hero, one contentsection. You pick a direction, we lock it.
Full design of all pages including a design system and component library included.
Design is reviewed against your top three competitors to ensure visual distinctiveness.
Why two directions first
Starting with two limited explorations is not indecision. It's the fastest path to a signed-off visual direction – without going back to square one after a full design is done.
Phase 03 — Development
Built for your team to own – not just for launch.
We build component-first. That means every section of your website is a reusable, self-contained module. Your marketing team can build new pages independently – no developer required.
Every section is a standalone module. Mix, stack, configure – without touching code.
Blog, case studies, team, careers. All editor-friendly and marketing-team-operable.
Purposeful, performance-safe. Nothing that slows the page or distracts from the message.
Core Web Vitals pass before we hand anything over.
HubSpot, Segment, Intercom, cookie consent, all wired up before launch.
Why this matters
Most agencies skip strategy and go straight to design. You end up with a beautiful site that converts for nobody. This phase costs you two weeks. It saves you six months of iteration after launch.
Phase 04 — Enablement & Pre-Launch
You learn the site. We make sure nothing breaks.
Before launch, your team enters the real content – and we're right there if anything comes up. Then we run a full pre-launch review before a single visitor sees the live site.
Your team enters real content. We'reavailable for questions, edge cases, and quick fixes.
We walk your marketing team through the Webflow Editor so they can operate the site without us from day one.
Full QA: responsiveness, forms, integrations, performance, redirects. We fix before you go live.
What this prevents
Post-launch panic. The sites that go live broken almost always skipped a structured pre-launch review. We don't.
Phase 05 — Launch
Go live with confidence.
Domain switch, SSL, final redirects. We're online during launch, monitor for the first 24 hours, and handle anything that comes up. You have our full attention on launch day.
We handle the technical switch.
We're online and watching the first 24h.
A short written guide covering the key things your team needs to know to run the site independently.
