A dated compliance site. A new brand to live up to. Organic reach up 4x within weeks of launch.
HeyData had just completed a rebrand and needed a website that could carry it. We rebuilt heydata.eu from the wireframe up, with a component-first Webflow system, AI-driven content migration, and full SEO optimization. Within weeks of go-live, daily impressions grew from 8,340 to 35,130 and the average Google position climbed from 20.7 to 7.8.
7.8 ⌀ Google Position
Average Google position across all keywords, up from 20.7 at launch
+4x Daily Impressions
From 8,340 pre-launch to 35,130 within weeks of launch
90+ Pages
Built across two languages in a fully modular Webflow system
Testimonial
What HeyData is saying
"Testimonial coming soon."
Placeholder Name
Role @ HeyData
Situation
The challenge
HeyData is a Berlin-based compliance platform for European regulations, from GDPR to the EU AI Act. The company had just completed a rebrand with an external agency. Their existing website reflected none of it. The design was dated, the structure had grown unwieldy over the years, and the content no longer matched the platform they'd become. The team needed a full relaunch, but not just visually. They needed a website that converted, ranked, and could carry the new brand at scale. And they needed it built without the usual six-month timeline that a site of this depth would normally demand.
About
Visual transformation
The old site had accumulated years of layered updates. The new one is a clean, component-first system that translates the new brand into a working web presence. Custom dashboard illustrations bring the platform's features to life, and complex Rive animations on the homepage add motion and depth without slowing anything down.
Show the
new design
Show the
old design
Clear goals. Real results.
What we set to achieve
Business goals
Project scope
Translate the new brand into a working website
The rebrand was already complete. The website needed to catch up, and set the bar for everything that would follow.
Component-first UI design on top of the new brand
Full UI design across all key pages, applying the new brand consistently across every touchpoint. Custom dashboard illustrations and complex Rive animations bring the platform's features to life.
Increase conversion, not just visual quality
A polished site isn't automatically a converting one. Every layout decision had to serve a clear conversion path, not just an aesthetic direction.
Strategic design brief and conversion architecture
A dedicated strategy session to resolve the tension between experience-led and conversion-driven design, followed by three distinct hero explorations and conversion-focused layouts across all key pages.
Ship at the speed the market required
A rebrand that takes six months to launch is a rebrand that misses its window. The build needed to move fast without compromising quality.
A compressed timeline through systematic execution
AI-driven wireframing to move from strategy to structure faster. A systematic design approach that made explicit mobile design largely unnecessary. Two developers building in parallel through the Webflow phase.
Protect visibility through a major restructuring
Over 300 URLs were being retired as part of the relaunch: outdated blog posts, discontinued services, restructured offerings. The challenge: cut that much from the site without losing search visibility.
SEO-first migration with clean redirect strategy
Every remaining page optimized for structure, metadata, and internal linking. All 300+ retired URLs handled with clean redirect logic to preserve link equity.
Multi Product Pricing Page
Boosted SEO Visibility
Within weeks of go-live, HeyData's search visibility climbed sharply. Daily impressions grew from 8,340 to a peak of 35,130, while the average Google position across all keywords moved from 20.7 to 7.8. All of that despite retiring over 300 outdated URLs during the migration, a testament to a clean redirect strategy and structural SEO work built into the relaunch from day one.
Deliverables
What we actually delivered
7.8
Average Google position, up from 20.7 at launch.
35,130
Peak daily impressions within weeks of launch, up from 8,340.
300+
Outdated URLs consolidated with clean redirects.
Real projects. Real results.
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