From no CMS to +50% conversion rate uplift
Crewmeister was running a seven-figure ad spend through a website with no CMS and no way to move without a developer. We built a fully modular Webflow system from scratch, validated it in a phased launch, set up A/B testing with Webflow Optimize, and delivered a conversion rate increase of 50% within six months.
47
Conversion-optimized and modular components, built to scale
10 weeks
Strategy, design, development, testing, and enablement
+50 %
Conversion rate uplift within six months of launch
Situation
The challenge
Crewmeister was investing over €1.4M per year in paid acquisition, running all of it through a website with no CMS. Every landing page change, every headline test, every campaign adaptation required a developer. The marketing team had no autonomy, and the cost of that dependency was compounding with every campaign cycle.
The product had outgrown the website. The infrastructure hadn't kept up. And with that level of ad spend at stake, a full migration carried real business risk.
About
Visual transformation
We built a complete Webflow component system from scratch, designed for conversion and built for speed. 47 modular components, each with configurable content, multiple themes, and the flexibility to assemble new pages without writing a single line of code.
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Clear goals. Real results.
What we set to achieve
Business goals
Project scope
Conversion uplift
With €1.4M+ in annual ad spend, even a modest conversion rate improvement had significant revenue impact. The website needed to work harder.
47 conversion-optimized Webflow components
A fully modular component library with variable content, light and dark themes, and configurable layouts. Built to assemble high-converting pages quickly and consistently.
Give marketing full autonomy
The team needed to build, test, and iterate on pages independently, without developer involvement for routine campaign work.
Team training and enablement
Hands-on onboarding for the marketing team, covering the component system, page assembly workflows, and Webflow Optimize. Built to make the team self-sufficient from day one.
Enable data-driven optimization
Beyond the initial build, the team needed the tools and know-how to continuously test and improve page performance on their own.
A/B testing setup with Webflow Optimize
We configured Webflow Optimize for ongoing experimentation, built the first round of A/B tests, and enabled the team to run their own tests going forward.
Reduce launch risk
A full migration at this scale carried real risk. The new system needed to be validated with real traffic before full rollout.
Full migration and phased rollout
Complete migration to the new Webflow system once parallel testing confirmed performance. Coordinated cutover with the existing ad infrastructure to ensure zero downtime in campaign delivery.
UI and motion design
Deliverables
What we actually delivered
47
Modular components, ready to scale and convert
10 weeks
Full delivery: strategy, design, build, and enablement
50%
Conversion rate uplift within six months of launch
Real projects. Real results.
