From fragmented brand to €10M funding round.
Instaffo came to us with a growing product and a brand that couldn't keep up. We relaunched their web presence twice, migrated 120+ landing pages, and built a scalable brand system from the ground up. Shortly after the final relaunch, they closed a €10M funding round.
4+ Years Partnership
Long-term growth partner across multiple product stages
2x Full Relaunch
Complete redesign and rebuild, delivered twice as Staffu scaled
120+ Landing Pages
Unified brand across every touchpoint, from main site to performance pages
Testimonial
What Instaffo is saying
"We had a lot of landing pages that didn't match our main website because they ran on a different CMS. We wanted to unify them and stop relying on developers for content updates. Designbase redesigned the pages, built us a Webflow component library, and now we can assemble landing pages with a few clicks. The support, in particular, was really awesome. Everything ran smoothly, efficiently, and we finished on time."
Mika Leicht
VP GTM @ Instaffo
Situation
The challenge
Instaffo had a problem most fast-growing SaaS companies recognize: the product was moving faster than the brand. Their main website ran on Webflow, but their entire landing page stack lived on Instapage, with a different look, a different feel, and no shared component logic. Every new campaign created more fragmentation. The brand felt inconsistent to prospects and, more importantly, to investors. On top of that, any content change required a developer. The marketing team had no autonomy. Scaling campaigns meant scaling dependency.
About
Visual transformation
We didn't just redesign a website. We built a system. Starting with a full audit of their existing brand and tech stack, we developed an extended visual identity, created a custom illustration style, and designed every UI component with reusability in mind. The result was a Webflow-native design system that let their team move fast without breaking brand.
Click to
see before
Clear goals. Real results.
What we set to achieve
Business goals
Project scope
Brand consistency
Instaffo's main site and landing pages lived in two different systems with two different looks. The goal was one unified brand, everywhere.
Brand identity extension
We expanded the existing brand into a full visual system, including a custom illustration style and UI/dashboard assets used across the site.
Marketing independence
The team needed to build, edit, and launch landing pages without routing every change through a developer.
Full website redesign and Webflow build
Two complete relaunches over the partnership, each one raising the bar on design quality, performance, and content structure.
Scalable campaign infrastructure
With a growing sales and marketing motion, the system had to support dozens of new landing pages without proportional design or dev effort.
Webflow component library
A modular, self-serve component system built so the Instaffo team could assemble new landing pages independently.
A Brand that matches the product
Instaffo was scaling fast. The website needed to reflect the quality and ambition of the product it represented.
Landing page migration
120+ pages migrated from Instapage to Webflow, redesigned and aligned with the new brand system.
UI and motion design
Deliverables
What we actually delivered
120+
Landing pages migrated and redesigned.
12 weeks
From brief to full relaunch, delivered on time.
€10M
Funding round closed shortly after the final relaunch.
Real projects. Real results.
.avif)