A growing SaaS platform. A website that finally keeps up.
We've been working with Weflow since 2023, iterating on their Webflow site continuously. From fixing a patched-together codebase to regional pricing logic, custom illustrations, and an AirOps integration for scalable SEO content.
Since 2023
Ongoing partnership, continuously evolving the site
3 Regions
Automated pricing display in USD, GBP, and EUR based on visitor location
15+
Custom product illustrations designed and built
Testimonial
What Weflow is saying
“The work of Felix and his team is described in a few words: Accurate, reliable and predictive. Absolutely our go-to partner when it comes to Webflow.”
Janis Zech
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Situation
The challenge
The website was already on Webflow but had accumulated significant technical debt. The codebase was patched together, hard to maintain, and not built to support the team's growing ambitions. Visually, the site had fallen behind.
The UI looked dated and no longer reflected the quality of the product or matched the standard set by competitors in the space.
Pricing needed to adapt to different regions, SEO content needed to scale efficiently, and the team needed a partner who could work alongside them continuously, not just deliver a one-off project.
About
Visual transformation
The original site was functional but visually flat. We redesigned the entire UI, bringing it up to the standard you'd expect from a competitive SaaS product. The brand stayed the same. Everything else leveled up: layout, typography, component design, and a set of 15+ custom product illustrations that bring features to life across the site.
Click to
see before
Clear goals. Real results.
What we set to achieve
Business goals
Project scope
Match the website to the product
The product had evolved significantly. The website needed to reflect that quality, visually and structurally.
Complete UI redesign
We overhauled the entire visual design of the site while keeping the existing brand intact. New layout system, modernized component design, and a level of polish that matches the best in the category.
Serve multiple markets from one site
With customers across the US, UK, and Europe, pricing and messaging needed to adapt automatically based on visitor location.
Regional pricing logic
Automated pricing display across three currencies, detected via IP and served dynamically. No manual updates needed when prices change per region.
Scale SEO content without scaling effort
Publishing new content needed to become fast and repeatable, not a manual bottleneck.
AirOps integration for SEO content
We connected the site to AirOps, enabling the team to publish and automate SEO content at scale without manual CMS work for each piece.
Communicate a complex product simply
The platform has a deep feature set across multiple product areas. The website needed to make that depth accessible at a glance, not overwhelm visitors with technical detail.
15+ custom product illustrations
Abstracted product mockups designed to visualize features clearly, used across the homepage and key product pages.
UI and motion design
Deliverables
What we actually delivered
Since 2023
Continuous partnership, evolving with the product
15+
Custom illustrations designed and built
3 Regions
Automated pricing in USD, GBP, and EUR
Real projects. Real results.
