A growing startup. A trade show deadline. 14 days to launch.
Filics was heading into their most important trade show of the year with a website that no longer reflected the company they'd become. We delivered a complete new web presence in 14 days, just in time for the show.
14 Days
From greenlight to live, including build, QA, and content
3 Developers
Working in parallel to compress timeline without compromising quality
In time
Delivered for the most important industry event of the year
Situation
The challenge
Filics is in a strong growth phase, expanding the team and sharpening their market position. With their most important industry trade show of the year approaching, the existing website had become a problem.
The design was outdated, user flows were unclear, and the site no longer represented the company or the product accurately. The site wasn't ready to meet a technical audience arriving with high expectations.
In collaboration with agency Dyadic, who led the visual rebrand and design, we delivered the complete Webflow build in parallel to the design phase, hitting the trade show deadline.
Visual transformation
The old site was functional but visually flat, with no clear conversion structure. Dyadic delivered a complete new visual identity and web design. We translated it into Webflow with full fidelity, building a site that finally matches the company Filics has become.
Click to
see before
Clear goals. Real results.
What we set to achieve
Business goals
Project scope
Perfect presentation at the trade show
The website needed to be live, polished, and on-brand by the time the team walked onto the show floor. No exceptions.
Full Webflow build in 14 days
Three developers working in parallel to compress the timeline. Daily syncs and a hard launch date held without compromising quality.
Convert the right technical audience
Trade show traffic would land on the site looking for specifics. The site needed to inform and convert a technical buyer audience.
Trade show-ready content and structure
Updated content and a structure designed to inform and convert the technical visitor profile the show would drive.
Reflect the company Filics has become
A growing team and a sharpened market position. The website needed to communicate all of that at the visitor's first glance.
Implementation of the new brand and design system
Pixel-accurate translation of Dyadic's design into Webflow, including all components, interactions, and responsive states.
UI and motion design
Deliverables
What we actually delivered
14 Days
From greenlight to live, including build, QA, and content
3 Devs
Custom illustrations designed and built
In time
Delivered for the most important industry event of the year
Real projects. Real results.
